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Mailchimp is required to enforce spam laws, not just because it’s a legal obligation, and not just because it’s the right thing to do.

Keeping up with email spam filters is a big part of email marketing for small business owners. So, why are my emails going to spam? It’s important to keep in mind that spam filters are constantly adapting to new types of spam emails, which means certain emails that weren’t previously marked as spam may be sent to the spam folder based on those changes. But since those people didn’t give you explicit permission to contact them, sending an email to that list would be considered spam. On the surface, that list of addresses seems like it could contain some great prospects for your business, and you want to send them an email with a relevant offer they can’t refuse. For example, let’s say you purchased a list of email addresses from a local business organization. This can include unsolicited commercial emails or fraudulent messages, like those including lottery scams, phishing scams or computer viruses. At its core, spam is unsolicited, irrelevant email, sent in bulk to a list of people.